Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). The company employs more than 13,000 diverse marketing communication professionals in more than 130 countries.
IPG Mediabrands has 8,500 employees and is ranked 4th among its top 10 competitors. The top 10 competitors average 10,232.
What is a Media Buyer in Marketing? Media buyers oversee the media buying process, with input from the media planning team. With an understanding of marketing goals and target audience preferences given by the media planning team, media buyers execute the actual purchase of the advertisement space.
Who bought Acxiom?
IPG One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.
Is Publicis Sapient a good company?
Publicis Sapient is a good organization to start your career at. I have experienced a professional work culture and impeccable work ethics in my first project. It has left an impression on me for future projects. Being a fresher, a good work environment, starting salary and project learning matter a lot.